Guidance
Our knowledge, distilled.
Every step of the way, startups have a lot to think about. We help ease that burden by considering all the angles and providing clients with clear, forward-looking advice. We know just how quickly the startup landscape can change, so we proactively outline emerging issues and provide actionable recommendations for managing the challenges and opportunities those developments present.
Articles
How Your Startup Can Work Effectively with Experienced Advisors
This article breaks down how to work effectively with outside advisors who have been to where you are trying to go: how to choose them, structure the relationship and compensate them to grow your business
Asset vs. Equity Deals in M&A: Strategic and Legal Perspectives
This article explores the core distinctions between asset and equity deals and provides a framework for choosing the appropriate structure based on a party’s commercial priorities.
Who’s Actually in Charge Here?: The Real Difference Between Shareholders, Directors and Officers (and Why It Matters to Founders)
Understanding the roles of shareholders, directors and officers isn’t just a corporate formality—it’s how you protect control, avoid legal missteps, and run your company like a pro. Here's the breakdown every founder should know.
ASAs vs. SAFEs vs. Convertible Loan Notes: A Primer for Founders and Investors
Both startups with an international presence (or an international plan) and investors scouring the globe for investment opportunities should understand the key differences between the U.S. and the UK’s most common instruments for a startup’s first round of capital or bridging instruments.
Are SAFEs Dangerous?
SAFEs can be a powerful fundraising tool—but they also carry real risks to existing equity holders. For founders, the danger lies not in the document itself, but in misunderstanding its terms and consequences.
How to Split Equity Between Co-Founders (and Stay Friends)
Founders often delay conversations about equity because they are uncomfortable or assume things will “work themselves out.” However, equity is not just a legal formality. It is a blueprint that defines how ownership, control and accountability are structured within the company.